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Fashion resists the intrusion of algorithms

Although technology has led to the appearance of professions such as YouTuber or influencer, closely related to the fashion industry, the design of clothing has so far avoided the invasion of algorithms.Custom fashion sales through artificial intelligence, so far, are an illusion.

The technology industry is interested in fashion.Bruno Cuccinelli's shirts used by Marck Zuckerberg and Cashmere Sweaters of risk capitalists are elections that are made based on fashion.But what the industry has failed to do is drastically change the sector itself.Ecommerce greatly increased fashion sales, the Fintech sector allowed easy online payments and social networks contributed directed advertising.But the business of choosing and designing clothes has escaped so far from the claws of the technology industry.

The company that experienced all the difficulties of making decisions from data to the subjective taste of human beings is Stitch Fix.Taste is something abstract and difficult to specify in the specific data that IA needs.

La moda se resiste a la intrusión de los algoritmos

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  • What clothing brands use Stitch Fix?

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