Digital Fashion: The alternative to make your purchases somewhat more sustainable

The existence of digital clothes is already a fact.Although the idea looks out of a science fiction film (or why not supersonic), it is already possible to get garments digitally and custom to use in virtual spaces, such as social networks.In the era in which the image we transmit on Instagram, Tik Tok or other networks, it is so relevant, the possibilities of image changes that digital clothes are very wide and also sustainable.

The union between technology and fashion towards a sustainable industry is expanding the already known borders of an industry that seeks innovative alternatives to reduce and counteract the impact it has on the environment.In the last year, the big luxury houses have begun to explore the land of digital fashion, through collaborations on gaming and eSports platforms, although only for commercial purposes.In addition to this trend, the appearance of the e-commerce platforms of digital clothing, such as Dress-X or The Fabricant, are charging prominence between consumers that not only inhabit the 100% virtual universe, and that seek to stand out with novel, unique imagesand unrepeatable, and be part of sustainable fashion.

What do we call digital clothes?

The premise that imposes digital clothes is clear: these are garments that are designed in 3D to measure on your body, from a photograph that you have taken.Thus, you can show off (and show off) your digital clothes on social networks as many times as you want, in the same way you do it with the garments you buy in physical stores.From Dress-X, the largest online sales platform of digital clothing The proposal emphasizes sustainability, from the motto ‘Do not buy less, buy digital clothing’.

What is the goal of digital clothes then?

The idea of digital clothing is to propose textures and volume garments that are out of reality, but in turn, have an anchor of terminations and structure that accompanies the body.Gala Marija Vrbanic, founder of the digital clothing brand Tribute with Filip Vajda, explained it in conversation with Vogue: 'Digital clothing allows us to add new elements that are impossible to use in the real world, as materials that they simply could notfunction by the law of gravity '.

The limit between reality and virtuality is blurred in images that can be used for different purposes, although the main one is in social networks.One of the advantages of digital clothing is that what is acquired is not material, nor does it occur physically, it only has its function in the world of image.And that is the key to sustainability.

What does sustainable digital clothes do?

From the point of view of sustainability, digital clothing, already created in the virtual world through 3D, is Zero Waste, does not generate any physical residue.This causes no processes that contaminate water or earth, without generating waste or a need to resell the garments.It is simply a group of pixels and data.

From the Dress-X and The Fabricant platforms, the greatest referents of digital fashion, the concept is the same: the belief that digital clothing can reduce the environmental impact through virtual garments that, in addition, can give free rein to freeImagination and creation.From this point of view (quite utopian) the only idea of having majestic garments that only exist in virtuality, which only serve to express themselves on social networks and have no impact on the environment seems quite attractive.