Clothing labels could help us make more ecological decisions

¿Etiquetas claras en la moda? Si quisieras comprar de forma más responsable, transitar el mundo de lo ‘sustentable’ puede ser un campo minado, debido a todos los factores involucrados. Sí, es cierto que hay un mayor número de marcas, como Burberry y Selfridges, que han incluido una etiqueta eco a sus productos.

These usually indicate the attributes that make them better for the environment, either through the use of recycled materials, certificates that prove the organic origin of their fabrics or the savings that were made in water and energy during their manufacture.

The Allbirds shoes brand decided to distill all its sustainable credentials to create a pair of tennis with the minimum carbon footprint, last year.With this line a product was created, by the hand of Adidas, which is responsible for its CO₂ emissions from the collection of raw materials to the end of its useful life.

YESTERDAY I GAVE THE GUY A CALL TO SORT OUT A REFUND AND HE WAS MORTIFIED, APPARENTLY HIS DELIVERY GUY HADN'T TOLED ... https: // t.CO/1rspyq9bu

— Sez Tue May 12 07:24:04 +0000 2020

"We want consumers to feel empowered to make decisions that are better for the planet, because we realized that they do not have objective information about the products they buy.".Hana Kajimura, Allbird's sustainability manager tells Vogue: “Some brands have advertising taglines, but they do not have a real tough data.Giving information is critical when we want a future in which we can make better decisions collectively ”.