Born Living Yoga revolutionizes sport fashion with its new 'Genesis' collection
Athleisure is the order of the day and not only because we are doing more and more sports and looking for beautiful outfits with which to go to the gym, but more and more we like to wear leggings, cycling pants or sporty cropped tops on the street. One of the brands that best understands this current and that is also loved by fashion and fitness experts is Born Living Yoga.
The Spanish athleisure firm has now launched a new collection that sports (and fashion) lovers will fall in love with. Under the name of Genesis, Born Living Yoga has launched a collection of futuristic shades designed for all those brave and warrior women of today. In it, colors such as blue, burgundy or green stand out, which always favor and combine perfectly with others. Regarding the garments, in addition to its famous asymmetrical top sets with different types of necklines and an incredible variety of leggings, you can find jumpsuits, bodies or puffer jackets that will not only create the perfect gym look, but are also pure trend this season.
Although Born Living Yoga was born 4 years ago specializing in clothing designed for practicing yoga, it has gone a step further and shows that its garments are ideal for any discipline, especially for running, boxing, dance, or the beloved barre.
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Regarding the new Genesis collection, it also follows the movement started in 2020 by the brand, called Hop on the Born Wave with which the firm wants to raise awareness and promote responsible water consumption. Since its inception, Born Living Yoga has opted for fabrics made of sustainable fibers for its garments, whose production and subsequent life cycle hardly need water. We only need one piece of information to understand the scope of the firm's commitment: a traditional cotton T-shirt needs about 2,500 liters of water to produce, while Born Living Yoga garments barely need 10 liters.
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