Banzai, the memory of a business that marked a Banzai generation, the memory of a business that marked a generation

If you were a young man who lived the 1990s in San Francisco, many marked you.From the bowls such as the street, the ship and others to the clothing that put a lot of wave and style to the costumes.

There were no jeans like the Ephesis, shoes like the John Foos or shirts.All these brands left an indelible mark on the youth of those times that he found in a place in the May Gallery what already seemed oblocatory to dress.

This is Banzai Exclusive Store (whose name at the beginning was Banzai Clothing), the business that was born in 1988, running first out of the center that shortly afterwards moved to Boulevard May 25 to 1600 stealing all views by their unique, different and different architectureexclusive.

La Traffic que recorría las calles de la ciudad y promocionaba el negocio más querido por los chicos sanfrancisqueños de la época.

Although its owner sold it in 1996, Gustavo Tosolini remembers him for affectiondistinctive from the logo of his business and did not tremble Elpulso to bring some celebrities of that time.

Gustavo, with 52 years, was surprised by the communication of this journalist who sought him to interview.The seller is installed in the Decórdoba city with his family, where he has his own clothing brand of the genre Actions and enjoys the mountains with his great passion, motorcycles.

With emotion, Gustavo remembered those times."They were beautiful times.I was 19 when I opened it in 1988 and I had it until 1996, when I sold it ".

The then adult opted for the brands that the workers wanted, that he did encourage to bring and what the remaining businesses could not be considered."We had the most important brands such as Ephesis, This Week, Johnfoos, Tascani, Ona Saenz, Sail, Underground, Balance, Oh Calcutta and many more,".

Banzai's success was guaranteed."Ceo that because being very small yoen that moment, interpreted what the boys wanted to use.In addition, because of the business in the business, it was all very relaxed ".

"It was the first business in San Francisco in which there were no counter, but islands and people could pass and take out the shelves's clothes herself to see her.Always good music with good sound.All the details, "the seller trust.

Banzai was crazy in sales."I remember a girl who after a long time to find clothes at the plater he bought in the business and never premiered.Imagine what we sold! ".

"We gave the boys and girls that, when buying us in local clothes, they were going to be using what was fashion at that time in the main cities of the country.I remember that he was traveling once a week to Córdoba, Rosaryy once a month to Buenos Aires to have the last thing we were at the day the trend ".

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But it was not easy to settle in the city."Sometimes I find it that people were encouraged to a certain garment, but over time, everyone wanted the same".

Banzai fue el primer negocio de la ciudad que no tuvo mostradores.

Visitas "famosas"

But not everything was clothes.In Banzai, surprises were not missing.Many times they arrived famous from the time as the playful participants with me.APARENENTHESIS deserves Axel's visit, a young man who was in the Dichris Morena program and who delirked to customers."I remember that boy was going to sing before Depatricia Sosa.As I needed clothes, we told him to come to the business.We have in 88.7 FM Galaxy and when it came, it was crazy.The fanatics were on the car to see or ask for an autograph ".

Although everything worked successfully for the business, the young man's show was noring since he made playback and people booed him.

"Generally, some producer organized and proposed a department to the artist, in exchange for bringing him to the premises and signing autographs".

But fame were not just known faces.Banzai plotted landffic could be seen through the city, in addition to tirelessly heard publications in FM Galaxy, the emblem radio of the young people of the time.The Marketing was something that Gustavo managed perfectly: "He tried to imitate things that he saw in Buenos Aires or in Córdoba capital.It seemed to me that, if large enclosure worked, it could work in San Francisco ".

"Something I always did was dressing the staff of the boliches bars with our clothes and it seemed very good publicity.In the picnics deldía of the student that were mass, put posters of the brands and delnegocio and there were always advertisements on the radio, moreover, sometimes they did the programs of Saturday afternoon from the business itself ".

Something very funny that it used to happen to me is that a boy came in the bowling alley and I paid a share of her checking account.The issue is that Alotro day I did not remember who the money was or had more money than before desalting and that I had spent, "he said with a laugh.

Gustavo Tosolini junto a las empleadas en laprimera tienda de la ciudad que no tuvo mostradores.

Adiós, pero siempre presente

After eight years of working without stopping, Gustavo decided to get rid of Dellocal."I was tired and had too many responsibilities.I sold it and decided to come to the city of Córdoba to undertake another job "

Although change of item, the passion for the sale of clothing Nodesa appeared and today, it has its own clothing brand within the genre Actionsports."In 2012 I decided to return to Laropa, but already as a wholesale brand of brands.I was representing Lamarca Fox but in parallel I started to span some articles with the Cross Roads brand.Currently I dedicate myself to the commercialization of my brand and some others as a distributor or seller ".

For the man, father of three children, Banzai "marked me because I was very chicocuo I started and it was practically by chance.I sold my motorcycle and with Esedinero, I started traveling to Buenos Aires with a bag and buying clothes.When he sold everything in a day.Then, there were two bags and I walked with my Citroën2 CV everywhere to sell until I realized that I had my own and two employees.Everything went very fast".

De Banzai, Gustavo had the learning for the life that would follow and without a doubt, leaving a mark on the life of the young people of the nineties."It helped me to learn a lot and gave me a lot of ´Calle ', those learning that today serve me to handle me in life and for the boys of the time, we were part of their routine; to go looking for something to release the weekend.The boys arrived from Córdoba to study, they bought during the weekend and Monday came the mothers to pay.It was an unforgettable time, "he concluded.